Humour First-Aid? Try the Stop, Drop, & Roll for Appropriate Humour

I believe that life is a game, and games are meant to be fun. Teasing, cajoling, and bantering can be great ways to add to the fun – or are they?
Where is that fine-line between fun, and degrading criticism?
Picture this:
It was a warm summer day. A group of friends were playing volleyball on the grass. There were children and adults running, swinging, bumping, and laughing. It was great fun. We were having some great volleys back and forth – quite impressive for a group that don’t play the game regularly.
“Great serve!”
“Way to go!”
“Cool teamwork, eh?”
“Good try. Hey, you’ll get it next time.”
Another group of visitors arrived, and two of them joined in. These two were vocal, except their words were of a different tone.
“Use those big feet to fly over there, will ya.”
“Serve it to Sally, she always misses.”
“Just aim for Tom’s big nose.”
“Look out. There goes the locomotive.”
These words were said in fun, but the atmosphere changed. Words of encouragement were tainted with remarks that were cutting in nature – not just by these two individuals, it was contagious. Within ten minutes, people were dropping out and wandering elsewhere. Fifteen minutes later, the game was done.
Why? Were participants physically exhausted?
I don’t think so.
Words are very powerful tools. They are similar to dynamite. They are small and seemingly insignificant on their own. However, when put to use, they can create amazing and wonderful things, or destroy wonderful things – depending on how they are used.
Appropriate humour is a beautiful, creative form of word art. It adds spice to life. It encourages us to think creatively, and to look for the “bright side.” It encourages us to look for alternatives and solutions, and to deal with life’s stressors in a positive way.
Humour builds rapport, confidence, and trust. It helps create a bond between people. It is an important ingredient in love.
Inappropriate humour is cutting, demeaning, and degrading. It tears people apart and destroys trust. I don’t believe that this is the intent – to hurt others. It happens out of a lack of awareness.
• What is the tone of your humour?
• What are the underlying messages in your words?
• Do they build yourself and others up, or tear yourself and others down?
In First-Aid, there is a procedure to save yourself if you are on-fire – Stop, Drop, & Roll. It makes sense to me that the same process can keep you from being burnt by delivering inappropriate humour.
(Drum roll, please!)
Ladies and Gentleman, presenting: Stop, Drop, & Roll for Appropriate Humour:

1. Become consciously aware of when you are going to deliver words meant to be humorous. Stop in that moment – don’t say it yet. I’m not suggesting that you need to give up spontaneity, but at least pause for a brief moment.

2. Drop the words into your conscious mind and heart. Think, sense, and feel.
Are the words: positive or negative, enabling or disabling, supportive or manipulative, kind or tactless, respectful or disrespectful?
How would you feel if these words were said to you, possibly at a time when your self-esteem was low?
Are they about the person, or the situation? Words about a person may be taken as an attack. Whereas a situation is a chain of events, removed from the person, and often involve a multitude of other people and environmental conditions.
What is the most appropriate way to say the words to show love and compassion, yet still tickle the funny-bone?

3. Roll with it! Let ‘er rip! Have fun! Use intonation, body language, and energy congruent with your purpose of making the situation light, and having fun in a loving, caring, respectful way.
Will you become a famous stand-up comedian, featured across the nation in every comedy bar? Not likely. However, you will be loved, honoured, and respected wherever you may be, because you love, honour, and respect others.
There are millions of slapdash, unemployed comedians. Don’t allow their numbers to go up by one.

Instead, amplify your business or job by using your appropriate humour. Use it to intensify your relationships wherever you go.
I challenge you to consciously become aware of your fun-intended words, and to practice Stop, Drop, & Roll for Appropriate Humour.
I guarantee that it will become much easier, spontaneous, and satisfying as you learn your own style. Your family, associates, and clients will appreciate you for it too.
Will it improve your effectiveness and productivity?
It works for me, and I know it will do the same for you.
Now, shut this thing off, and go have some fun!
Dan Ohler is Thinkin’ Outside The Barn!
Dan writes and speaks internationally on relationships, happiness, and change. He helps you learn the secrets to create life-long delightful relationships and abounding success. For FREE how-you-can-do-it-too articles, visit http://www.thinkinoutsidethebarn.com/To order your copy of "Thinkin' Outside The Barn And Steppin' Into Fresh B.S." visit http://www.thinkinoutsidethebarn.com/newbook.htm

Humour in Television Advertising

Humour can be defined as the capability to be laughing at things, the way in which everybody sees that some things are entertaining, or the value of being funny. Funniness is generally used within publicity nowadays whether this is on radio, in newspapers, or on TV as part of daily advertising communications campaigns. TV marketing tells most of its stories in thirty second periods.
With such short time frame to communicate a message across, advertisers have used humour as a way of breaking through the noise and clutter in an attempt to grab the attention of the viewer. Feelings evoked through the use of humour can also lead brand positive associations, as well as increasing the comprehension levels of the viewer.
Although humour is commonly used in advertising campaigns today and due to the complexities involved in its measurement, the actual effectiveness of humour as communications tool is still a subject of much debate. On one hand, humour can enhance positive attitudes towards the product being promoted. On the other hand, the use of humour may be regarded as unsuitable for the product that is being promoted. If humour draws attention away from the product or message that the advertiser is trying to communicate, what is the real effectiveness of it as a tool of communication and why do advertisers still use it?
The objective of this study is to explore the different types of humour used in television advertising and to identify which is the most widely used, in an attempt to address whether the use of humour in advertising is at all effective.
A number of studies have been conducted regarding the use of humour in advertising. Although humour has been used in advertising for many years, due to its complexity in nature, only a few have been able to understand its actual impact and effectiveness.
Despite humour being an effective mechanism for drawing attention, it is crucial for advertisers to find the appropriate type of humour for the appropriate product in order to ensure success. Attention is enhanced if the type of humour used is directly related to the product that is being promoted, therefore increasing advertising effectiveness.
In order to determine the intensity of humour used by the majority of advertisers, adverts were judged on levels of humour. These varied from: slightly funny; mildly funny; fairly funny, and; funny.
To identify what factors make an advert funny, they were placed in four categories. These included: the situation; the characters; the dialogue, and; the environment.
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